Objective during a time where the art of objectivity is a lost, I’m passionate about researching, understanding and telling all sides of a story. As needed, my storytelling has a way of infusing humor as a segue to serious points, which can often diffuse tension and open the eyes of an unknowing and/or reluctant audience.
Everyone has a story. For me, no story is too small. No purpose is invalid. People of all walks of life open up to me because I genuinely want to know about their stamp on the world. This talent – steeped in empathy and authentic support – allows me to be enlightened, providing a platform for me to enlighten the world.
For brands and products, I fully immerse myself into the individual experience as expected for intended audiences. Keeping the target and story top of mind, I seek to communicate the message, benefits and relevance. I don’t believe in “lip service” simply because audiences are too sophisticated and are well aware of what does and does not deserve their attention.
It is vital that I study the audience to truly understand their pain points. Of course, this leads to my own study of the product/brand and eventual formulation of a content strategy.