At my core, storytelling is what drives me. I consider all points of the story and the potential outcomes, whether it’s a personal tome or a brand message. Relevancy, resonance and consistency drive me to write and develop content that matter.
I have 15 years of marketing management experience. So I understand the business. I get the need for KPI setting and performance metric tracking. I enjoy streamlining processes and managing teams to keep moving forward, yet I know with marketing you must be flexible and agile. Stakeholder and client management is my “jam” because understanding their objective and providing guidance as needed is a great opportunity to build rapport and gain their trust.
Yet, as a former journalist, current writer and creative visionary, I thrive on content development. I have a profound respect for all things creative (i.e., copy, design, photography, web design/UX, videography and illustrations). As a writer, I speak the language. Put me in a war room and I’m in heaven because I can advocate the needs of the stakeholder while inspiring our team to be free to create fresh, new content that will resonate with the end user.
Essentially, I’m passionate about creating content that sticks while finding ways to keep all parties involved happy with the results.
Check out my experience below!